Founder growth audit
Your funnel doesn't need more ideas.It needs a verdict.
We trace the money from ad click to completed checkout, find the most expensive controllable leak, and tell you what to build first. Then we can build it with your team and teach them how to keep testing.
THE DECISION CONTRACTREAD-ONLY
Find the one move worth making next.
TRAFFIC01
PROMISE02
PAGE03
CHECKOUT04
Inspect the handoff, not just the page
META ●SHOPIFY ●GA4 ●NORTHBEAM ●TRIPLE WHALE ●KLAVIYO ●RECHARGE ●META ●SHOPIFY ●GA4 ●NORTHBEAM ●TRIPLE WHALE ●KLAVIYO ●RECHARGE ●
WHY THIS AUDIT IS DIFFERENT
We plug into the actual business.
Most audits start with whatever export is easiest to get. This one starts with the question leadership needs answered.
With read-only access, we get inside the systems that run the business. We build custom reports for the exact question, download the source data, match the reporting windows, and connect the route from campaign and message to page, checkout, and revenue.
The work does not end in another dashboard. It ends with one exact test, the variables to keep fixed, and the numbers that decide whether it worked.
Another dashboard tells you what happened. This audit tells you what to test next.
Start where a better handoff can matter.
The prettiest page and the highest observed conversion rate are not automatically the right place to work.
Ad promise to completed checkout.
Link click, landing-page view, add to cart, checkout, purchase. Every handoff gets a read before the page gets blamed.
Odd is not the same as expensive.
Screenshots prove what a customer sees. Commerce data or a clean test proves whether it hurts the business.
Control vs. challenger. Same eligible traffic.
Keep the product, offer, audience, and ad family fixed. Change the page story and learn something you can reuse.
WHAT YOU GET
A working opinion with receipts.
Not a 97-slide inventory. A founder memo that tells leadership what I think, what the evidence proves, what remains unproved, and the first decision worth making.
The verdict
Where I would start, why that route matters most, and what I would leave alone.
The route map
Campaign, message, exact destination, purchase path, and Shopify outcome joined into one view.
The leak
The handoff that is actually weakening the economics, separated from things that merely look odd.
The build brief
One challenger page, one proven promise, and the exact variables that need to stay fixed.
The decision rule
The site, platform, and business numbers leadership should read together before calling a winner.
THE DELIVERABLE
The answer comes first.
The detailed evidence is there when the team needs it. The first screen is built for the founder who needs to make a call.
WHAT I THINK
The business has already proved demand. The next leg depends on carrying the winning ad promise through the purchase path.
MOST EXPENSIVE HANDOFFAd promise → generic landing experience
WHAT IS PROVEDMessage match is measurable and page-owned
FIRST MOVERun one control / challenger page test
KEEP FIXED
Traffic pool, ad family, audience, product, offer, terms
CHANGE
The page story and only the routing required to test it
Illustrative structure. Your audit uses your accounts, your dates, and your operating metric.
AFTER THE AUDIT
Then we build it.
The audit decides where to start. I usually stay on to turn that decision into the first challenger pages, run the tests with the team, and leave behind a way of working they can keep using.
I turn the finding into a real page.
The winning ad promise becomes the page brief. I work through the story, proof order, offer, mobile read, and the path into checkout.
We run one clean question at a time.
The control and challenger see the same eligible traffic. We keep the product, offer, audience, and ad family fixed so the result means something.
Your team learns how the system works.
I teach the people writing creative, building pages, and reading the numbers how to choose the next question and judge the result.
What works becomes the new starting point.
The team keeps the winning patterns, drops what did not work, and uses the same process to build the next page.
THE GOALA team that can keep going.
Your team should know how to choose a page question, write the brief, launch the test, and decide what happens next.
THE READ
The systems you run. One decision.
PAID ACQUISITION
Separate the jobs inside the account.
Prospecting, awareness, retargeting, and existing-customer demand do not answer the same question. I read them separately before using a blended headline.
THE SITE
Inspect the routes that carry the money.
Exact destinations, redirects, mobile experience, offer language, proof order, cart behavior, and checkout friction.
THE BUSINESS
Read conversion in context.
Completed-checkout CVR sits beside revenue per session, AOV, order volume, CAC, contribution, and the attribution view leadership uses.
WHO THIS IS FOR
You want a starting point, not a scorecard.
GOOD FIT
- Your paid funnel has enough volume that small gains matter.
- You can grant read-only access to the operating systems.
- You want one defendable first move.
- You are willing to keep variables fixed long enough to learn.
WRONG FIT
- You want forty recommendations so the deck feels complete.
- You want a teardown without account access or business context.
- You want to change traffic, creative, offer, and page at once.
- You want a platform number relabeled as business truth.
WHO IS DOING THE WORK
Nik Sharma.
Consumer brand operator, investor, and advisor. I have spent my career inside the handoff between demand and conversion.
I founded Sharma Brands, worked with more than 100 consumer and software companies, and now bring the same operator read to a narrow founder question: where should we start?
FORBES 30 UNDER 30FOUNDER, SHARMA BRANDSHOST, LIMITED SUPPLY
See the identity system QUESTIONS
Before you hand over the keys.
Is this a CRO audit?
It is wider than CRO. I follow the customer from the ad promise through the page, cart, checkout, and the measurement view leadership uses. The page is only the answer when the evidence points there.
Which platforms do you inspect?
The normal set is Meta, Shopify, GA4, and the attribution view the business trusts. Klaviyo, Recharge, Triple Whale, Northbeam, or other systems come in when they can change the decision.
What if our tracking is messy?
That can be the finding. We will not pretend two dashboards agree when they do not. If the business cannot run a clean test yet, the first move may be measurement repair.
Do you make changes inside our accounts?
The audit is read-only. We do not publish ads, edit storefronts, or leave platform drafts behind. If the verdict is a new page or test, we scope that work after the decision is clear.
What do we receive?
A private founder memo, the evidence behind it, a live working session, and a concrete first-build brief. You should know what happens Monday before we end the call.
What usually happens after the audit?
Once the first test is clear, I can stay on to build the challenger pages with your team, run the test, and teach the internal system. By the end, your team knows how to choose the next question, write the page brief, and read the result.
THE FIRST CALL STARTS WITH ONE QUESTION.
Where is growth getting stuck?
Send the brand, the decision you are trying to make, and the measurement view your team trusts. I will tell you if the audit is the right first move.
Start the audit