The same framework Nik uses for $10M+ DTC brands, now running on autopilot.
Captures screenshots of your homepage, PDP, cart, collections, and landing pages automatically.
Scores PDP, Cart, Homepage, Collections, Landing Pages, Email/SMS, Technical, and Subscriptions on a 0-3 scale.
Surfaces the top 3 most obvious revenue-killing gaps — the ones any competent operator would immediately fix.
Every finding is tiered: ship immediately (0-30 days), high priority (30-60 days), or strategic (60-90+ days).
Every recommendation comes with expected lift ranges based on DTC benchmarks from 50+ brand audits.
Executive summary, section-by-section findings, competitive benchmark, tool recommendations, and screenshot evidence.
The sequence matters. PDP first — because that's where the purchase decision happens.
Where the purchase decision happens. If this doesn't convert, nothing else matters.
Every dollar of AOV left on the table is a missed opportunity.
The brand's front door. Branded search, returning visitors, organic traffic.
Navigation hub. How easy is it to find what you're looking for?
Where paid traffic goes. Most brands waste it. The best brands don't.
Popups, welcome flows, abandoned cart, post-purchase. The retention engine.
Page speed, mobile experience, accessibility. Conversion multipliers.
LTV lever. Is the subscription offer visible, compelling, and easy to take?
Every finding is scored against these benchmarks from 50+ DTC brand audits.
| Metric | Poor | Average | Good | Great |
|---|---|---|---|---|
| Sitewide CVR | <1.5% | 2-3% | 3-4.5% | 5%+ |
| PDP CVR | <3% | 4-6% | 7-10% | 12%+ |
| Cart Abandonment | >80% | 70-80% | 60-70% | <60% |
| Email % of Revenue | <15% | 15-25% | 25-35% | 35%+ |
| Mobile Load Time | >5s | 3-5s | 2-3s | <2s |